Introduction
We are a global investment entity driven by an unyielding passion for excellence and a commitment to creating transformative impact across every sector in which we operate.
We adopt a proactive approach in engineering promising opportunities and building leading companies that shape the future of diverse markets around the world.
Through an integrated ecosystem of specialized companies, we manage a dynamic investment portfolio, execute large-scale projects (general contracting), and build international partnerships at the highest levels.
Group Companies
Maknoon Shooting
Our Motto:
Makers of Power, Protectors of the Future
Who We Are:
We are the strategic arm and technological powerhouse of the Group, and one of the world’s leading entities in providing integrated defense and security solutions.
We consider ourselves strategic partners to nations — combining deep operational expertise with advanced engineering capabilities to design, manufacture, and deploy systems that ensure superiority and sovereignty.
Core Services:
- Military and Security Consultancy: Providing strategic insights, threat analysis, and development of combat doctrines.
- Defense Manufacturing and Systems: Designing and producing shooting ranges, simulators, military software, electronic warfare systems, and security, surveillance, and tracking systems.
- Advanced Training: Enhancing the skills of special forces, military units, and police organizations through advanced scientific and field programs.
- Armament Solutions: Offering consultancy for sourcing the latest weapon systems tailored to specific mission requirements.
Our Vision:
To be the world’s most trusted partner in building the defense and security capabilities of nations.
Maknoon Media
Our Motto:
We Love Our Clients
Who We Are:
We are the digital and creative engine of the Group — the technological arm specialized in transforming ideas into tangible digital realities.
We merge the art of content creation with the science of software engineering to deliver integrated digital solutions that empower our clients to grow and excel in the digital sphere.
Core Services:
- Digital Media Production and Management: Producing innovative visual content and managing digital campaigns for maximum reach and impact.
- Digital Platform Development: Designing and developing high-performance websites and mobile applications with outstanding user experiences.
- Software Engineering: Creating custom management and operational software, as well as civil software solutions serving various industries.
Our Vision:
To lead the digital transformation frontier and empower our partners through innovative media and software solutions.
Maknoon Brands
Who We Are:
We are the commercial arm of the Group, specializing in building and managing promising brands.
Acting as a bridge between the world’s finest products and local markets, we excel in launching and nurturing brands from inception to becoming recognized market leaders.
Core Services:
- Private Brand Development: Launching and expanding our proprietary brands — most notably our innovative eyewear lines.
- Franchising and Distribution: Acquiring and managing global brand franchises and establishing efficient distribution networks.
- Specialized Supply: Providing and sourcing high-quality products for various commercial and industrial sectors.
Our Vision:
To be synonymous with quality and success in the world of branding and international trade.
Maknoon Sports
Our Motto:
We Create Champions, We Discover Talent
Who We Are:
We don’t just manage sports — we create it. Maknoon Sports is a holistic platform aiming to revolutionize the sports industry by discovering talent, developing champions, and building a sustainable sports ecosystem.
Core Services:
- Talent Discovery and Development: Scientific programs to identify and nurture young athletic talents.
- Athlete Management and Advancement: Providing comprehensive scientific, technical, and administrative support to guide athletes to international success.
- Sports Entity Development: Establishing and managing sports clubs and academies to the highest global standards.
- Sports Consulting: Offering economic and legal consultancy for sports institutions, feasibility studies, and club establishment projects.
Our Vision:
To see our champions standing proudly on the podiums of the world’s greatest sporting events.
Maknoon Specialized Tourism
Our Motto:
Extraordinary Journeys for an Unforgettable Lifetime
Who We Are:
We go beyond traditional tourism — we are experience engineers.
We design unique, tailor-made journeys that reflect our clients’ passions, turning every trip into a story to be told and a memory to be cherished. Our focus is on creating immersive, high-value experiences at every destination.
Core Services:
- Luxury Medical Tourism: Organizing comprehensive medical trips to world-class healthcare centers with full comfort and luxury.
- Adventure Tourism: Crafting thrilling and exclusive travel experiences in exceptional global locations.
- Cultural and Educational Journeys: Offering enriching tours filled with authentic cultural and intellectual experiences.
Our Vision:
To be the first choice for travelers seeking unique, beyond-the-ordinary experiences.
Legatoria.co
Our Motto:
Direct Commerce, Reimagined.
Who We Are:
Legatoria is our modern platform redefining the concept of direct selling. Using cutting-edge technologies, we connect unique products directly with consumers — while creating meaningful income and growth opportunities for our partners.
Core Services:
- Integrated E-Commerce Platform: Providing an efficient, user-friendly system for showcasing and selling products.
- Exclusive Products: Curating high-quality items unavailable in conventional markets.
- Partner Empowerment: Offering training and support to help our partners succeed in digital direct selling.
Our Vision:
To be the leading and most trusted platform in the world of digital direct sales.